SoftNAS Leadership

Rick Braddy—Co-Founder and CTO

Rick Braddy is an IT and software industry leader with more than 40 years of experience and a track record of success as an IT executive and leader with public software companies like Citrix and BMC Software. Rick co-founded SoftNAS in 2012 and led the development of the original SoftNAS Cloud product, which directly contributed to the formation of the Cloud NAS market in 2014. He has led the company through various phases of growth and established SoftNAS Cloud as the #1 Cloud NAS on AWS and Microsoft Azure for the most mission-critical, high-performance applications customers move to the public cloud today. Rick is responsible for the SoftNAS vision its technology as CTO.

During his tenure with Citrix as CTO and VP Product Management, Rick led and managed the company’s growth from a $425 million, single-product company into a multi-product, global enterprise IT software company with more than $1.2 billion in revenues. Rick is a United States Air Force veteran with experience in global, classified cryptographic voice and data systems at NORAD Cheyenne Mountain Complex. He’s also an avid ham radio operator, bass fisherman and oil painter.

Michael Goodwin—President, CEO, COO and CFO

exec-goodwin Michael Goodwin spent the first 10 years of his professional career with Texas Commerce Bank, Accenture and as a director with Continental Airlines where he represented the airline in its e-commerce aviation initiatives; led strategy development and implementation of the airline’s maintenance, repair and overhaul (MRO) supply chain initiative; and financially directed the aircraft operations divisions. Michael has advised numerous start-ups and early stage companies, mostly in software and services on management, strategy, finance and growth initiatives. Nonprofit board experience includes co-founding the Technology Entrepreneurs Exchange, founding the Michigan Private Equity Partnership and serving as a founding board member of the Houston Toolbank. Michael has an MBA from the University of Michigan in Ann Arbor where he was a William Davidson Fellow. He graduated with special honors with degrees in history and economics from The University of Texas at Austin where he was in the Honors Program and a Normandy Scholar. Michael is responsible for SoftNAS sales, marketing, strategic alliances, and administration.

Jeff Russo—Sr. VP, Products

Jeff Russo HeadshotAs Senior Vice President of Products, Jeff is responsible for leading the overall strategy, operations and agile execution for the SoftNAS Products group to ensure timely, high quality product releases, providing a great customer experience. With nearly three decades’ experience in development and management, Jeff has expertise in building and delivering high quality products that exceed corporate goals. During his tenure at Citrix Systems. Jeff helped the company grow from a $50M to $3B technology company and held executive management positions ranging from corporate vice president of Operations and chief of staff to multiple vice president of product development roles. Most recently, Jeff served as vice president of Product Development at Citrix where he led multiple groups providing development services for all products including security, globalization, licensing and solution test services as well as centralizing and managing common development tools. Russo has held product development management roles with Precision Response, IBM and Encore Computer Corporation. Jeff holds a bachelor’s degree in Computer Engineering from the University of Florida.  

Adam Marano—VP, Product Management and Advanced R&D

Adam MaranoAs Vice President of Product Management and Advanced R&D, Adam is responsible for managing and communicating the SoftNAS strategic solution and product roadmap, managing the Advanced Products team and collaborating with the marketing team on go-to-market activities. With three decades’ experience as a developer and technology business leader, Adam has developed a passion for tackling complex problems and breaking them down in ways that can be effectively communicated various audiences. During his 18 year tenure at Citrix Systems, Adam oversaw the release of multiple products including multiple MetaFrame (now XenDesktop), Password Manager and Citrix Access Gateway releases. Adam has developed worldwide partner alliances with leading businesses including Samsung, HTC, Sprint and Verizon. While at Citrix, Adam identified potential M&A recommendations and developed patents to expand the portfolio. Adam holds a Bachelor of Science degree in Computer Science from West Virginia University, and an Associate Certificate in Computer Science Management from CMU/SEI, delivered via Florida Atlantic University.

Trace Hunt—VP, Sales

As Vice President of Sales, Trace is responsible for leading the overall sales strategy and revenue execution along all sales channels. With over 30 years of IT selling, Trace’s expertise lies in his ability to develop effective sales organizations–Direct, Channel and Alliance–to drive sales initiatives utilizing cross-functional teams. During his tenure of sales leadership at LSI Logic, he led global selling teams partnering with major OEMs, StorageTek, IBM, SUN Microsystems and SGI. At startup Pillar Data Systems, he led the Central Sales Team and grew new accounts from 10 the first year to over 100 after 4 years. Most recently, Trace served as Sales Director at Red8 where he grew a regional Value Added Reseller from $1M to over $20M in annual sales in less than 5 years. Trace holds a bachelor’s degree in Industrial Engineering from Texas A&M University. He is married with three children who all have completed their bachelor’s degree at Texas A&M University.

Jat Treadwell—Director, Support

Jat TreadwellAs Director of Support, Jat is responsible for delivering industry leading customer support to a global customer base. He brings diversified experience in software engineering, testing and project management. He has led teams that have delivered products recognized in PC Magazine with the Editor’s Choice Award. During his tenure at PIVOT3, Jat handled customer service, support engineering and was responsible for the design and deployment of technical solutions throughout the sales cycle. Jat has led international teams, handled project planning and resource allocation, feature definition and performed software builds for Iomega Corporation, which was focused on consumer-based software and storage products. Jat’s expertise spans multiple aspects of project management including collaborating with global teams improving customer satisfaction, product design, profitability, and localization for worldwide product releases. Jat holds a master’s degree and a Bachelor of Science degree in Computer Science from Stephen F. Austin State University.






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SoftNAS, Inc. Headquarters
10000 Memorial Drive, Ste. 888
Houston, TX 77024

Directory: (832) 495-4141
Fax: (832) 412-2256

Mailing Address:
9211 West Road, Ste. 143-162
Houston, TX 77064